Undergrad at Smith
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BMGT 380 Business Law
Professor: Jennifer Gershberg
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ENGL 349 Business Writing
Professor: Tom Hatcher
Legal aspects of business relationships. Examination of torts and business crimes, contracts and agency. The law of personal property and bailment relationships. Survey of public policy issues.
Intensive practice in the forms of written communication common in the business world: letters, memos, short reports, and proposals. Focus on the principles of rhetoric and effective style.
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Final Report:
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BMGT 301 Information Systems
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BMGT 495 Strategic Management
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BMGT 484 Digital Marketing
Professor: Dr. Zeinab Karake
Professor: Clarence Wesley
Professor: Mary Harms
Comprehensive overview of information systems (IS), which explores the strategic and tactical nature of IS. The basic concepts in analyzing and designing information systems for business applications will be presented.
A case-based course where students learn to play the role of the "strategic manager" who defines the scope of its business operations and, within the chosen scope, how the firm will compete against rivals. This course focuses on how a firm can both formulate effective business-level and corporate-level strategies to achieve competitive advantage and earn above average profits.
Examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services through digital means, including the web, social media, and mobile apps. Both the development and analysis of digital media for marketing will be discussed.
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JOUR 459R Human Rights in the Internet Age
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FILM359R Writing for Cinema
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BMGT 451 Consumer Analysis
Professor: Eric Zakim
An examination of various ways that critics, writers, and filmmakers have written about cinema, with special emphasis on the practice of popular film criticism. Includes a large practicum component in writing film criticism, blogging and vlogging, and workshopping other creative and essayistic writing around cinema and cinematic topics.
Professor: Robert Ruby
Focus is placed on changes in human rights coverage, as journalists and repressive governments develop new strategies to either obtain or suppress information about abuses and public protests. Students will have opportunities to report and write publishable articles on human rights issues and internet freedom.
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Final Report:
Professor: M. Bonavia
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Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.